Shiny Objects versus Business Fundamentals

Back at school, we had a standard, compulsory curriculum and then extra-curricular, optional activities. Could benefit from applying the same approach to business…especially if you suffer from shiny object syndrome (signing up to ALL the things)? Here’s a way to manage shiny objects versus business fundamentals. Business First and most important you have your compulsory …

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Three Keys to Consistency

Consistency is one of the many aspects you are told will grow your online business and attract clients. It lends itself to building a connection with your audience, potential customers repeatedly see you and read about your topic and hopefully your service. So let’s talk about three keys to consistency. Make it simple This tip …

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Shiny Object Syndrome

When you’re still figuring out what works for your business it can be tempting to try everything. Because there are so many different strategies and ideas available. So many shiny objects. And signing up for them all that’s shiny object syndrome! There is an endless supply of masterclasses, challenges, webinars, books, courses and events teaching …

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The Income Instability Excuse

Have you ever thought, ‘I wouldn’t want to make that much money because I would start to rely on it’? It seems like a reasonable conclusion but really it’s an excuse. The income instability excuse is a get-out clause as to why it’s okay for us not to be making money and sales. This thought, …

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What is Imposter Syndrome?

The brain has many tools to seemingly self-sabotage and hold us back. Overwhelm. Resistance. Procrastination. Imposter Syndrome. But specifically what is imposter syndrome? Definition Imposter syndrome is a pattern of continually doubting and questioning your abilities, knowledge, achievements despite evidence that disproves these thoughts. It’s not a one-off doubt. And it doesn’t have to be …

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The Problem With Percentage Methods of Cash Management

Cash flow is king. A cardinal rule of small business finance. It’s also a cardinal rule of personal finance because there’ll be a problem if you don’t have the cash to pay your rent or mortgage or utilities. But there’s a problem with percentage methods of cash management that is often overlooked. The truth is …

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